AI and the impact on Graphic Design
Overview of artificial intelligence
Currently, Technology has become more advances in terms of almost all industry, including graphics design on computer. It is inevitable that artificial intelligence (AI) is one of the greatest technology of the recent era. It is shown from our environment and domains such as education, manufacturing, healthcare, etc. Nevertheless, to everyone’s surprise, AI also gives tremendous impact in terms of creative industry. For instance, AI and machine learning algorithms are almost as creative as a graphic designer and the impact of artificial intelligence on graphic design business. In today world’s, graphic design activities are carried out in a variety of fields, such as in corporate identity design, web design as well as page design, can be implemented by artificial intelligence codes without the need for a graphic designer.
Relation between AI and Graphics Design creativity.
Before we dive further into the influence of AI on graphics design, let’s discuss about the relation between them. In 1843, Scientists have already build tests for assessing the creativity and the thinking process of machines. “Analytical Engine,” notes developed by Charles Babbage, contains the first algorithm written for a computer. And also, the world’s first computer programmer, Ada Lovelace, notes that “the Analytical Engine has no pretensions to originate anything. It can do whatever we know how to order it to perform” (note G). Turing (1950) refutes the charge that computing machines cannot originate concepts and reframes the question as whether a machine can never “take us by surprise.”(Rield, 2014) In this case, creativity and originality of these works in terms of design is a matter of debate from different programmer’s perspective.
Even though we can not define creativity in a precise way, this concept is very useful in graphic design. Different kinds of processes have been developed in graphic design in order to trigger creativity and in searching for a specific solutions to approach the problems. Each designer has their own process. Today, artificial intelligence applications designed by using precomputed algorithms and generating user’s actions through machine learning. In this case, the designer artificial intelligence works without any design process and doesn’t have to require any inspiration on triggering creativity. The question whether an AI can be creative and pass these tests is that, AI do not have have to be creative for an upcoming design, it can easily do what a graphic design operator does. For example, a graphic design operator takes a layout designed by a graphic designer or art director, and places it on other pages according to the system. The essential part of this task isn’t creativity but proficiency in software and doing the placements fast and by minimizing the errors, depending on the urgency of the work. Artificial intelligence in this case, would be more excellent and precise at this job compared to a human because it will tend to minimize human’s mistakes and learn from their mistake.
Impact of AI to human job.
AI has become more mature today, and also has become one of human greatest achievement. Let’s talk about a brands which apply the use of AI-based logo design for their unique and also attractive product for entrepreneurs, Tailor Brands. Although it is less “creative” and still can not match human’s problem solving skill, emotional management, planning and self-conciousness, But it’s faster and affordable with customizable features offered, AI also has been evolving in the current generation and will continue to grow to close the gap. A several years ago, software application which can process the requirement from human have not been popular. The cause of it was something that is usually reserved for human’s Emotional Intelligence.
With the advancement of the technology from day to day, there arise a question, Can AI replace Human in creating graphics design? Although there are many pieces of design software that work with artificial intelligence and machine learning method, Designers need not to worry whether AI and robots will replace them, at least it will not happen in the short term. Instead of consider it as being a threat, those sophisicated technology actually open up a series of opportunity. However, leveraing those design opportuinities will not happen if human does not follow up by co-creating with AI.
Sample of Artificial Intelligence Implementation on Graphic Design Programs
Logojoy — a Logo Maker built with AI
This website is built on 2016, and it utilize the learning from artificial intelligence to create and sell a different kinds of logos without a single human graphic designer. The logos in logojoy was mixed from a variety of type of colors, fonts even symbols and also compositions are blended into it. By using machine learning, this website establish the result pretty well. It appears that the best aspect of the designed logo is that it is easier in term of fitting on a distinct surface such as business card or signboard without having to waste our time to edit it again.
Adobe Sensei — a Photo Editor build with AI
Adobe Sensei is used to give a service for develop a design and design experiences. This application has an enormous impact on the pieces of content and data with a high resolution images which generated by artificial intelligence and machine learning, by researching and accumulating the information that was collected over the years. Adobe Sensei has a feature to automatically tags images and also makes and search intelligent recommendations. Adobe Sensei let the designers to utilize artificial intelligence on sepeeding up their job so that they could be more productive and can spend time on researching, sketching or creating imrpovement on their designs.
Designscape— a Layout Designer build with AI
Designscape is simply a system that helps the process of design by creating an interactive layout recommendations, for instance, suggestion for changing position, scale or alignment of elements. In general, Designscape was build with the intention of new and also inexperienced graphic design whose do not have a command of design princples. Designscape is powerful for serially produced works which require a fast solutions.
Bottomline
The graphic design is sure grows simultaneously as the advancement of artificial intelligence. For example, the time taken onprinting letter, painting for poster design at one times take a substantially small compare to human’s work. Technology makes most the of the time consuming on producting a good quality of graphic design become more shorter and shorter. However, beside all of his pros, artificial intelligence does not possess a creative awareness which will lead to a temporary problem that could be overcome in time with many approach such as creative learning or adaptation on neural networks from human brain into the artificial intelligence.
